Legal · Last Updated August 19, 2026
Cookie Policy
Which cookies this website uses, what each one is for, how long it lasts, and how to turn the optional ones off. You can change your choice at any time from any page.
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Open Cookie Preferences1. What Cookies Are
A cookie is a small text file that a website stores on your device so it can recognize your browser on the next page or the next visit. Websites also use similar technologies, such as pixels, tags and browser storage, which do a comparable job. In this policy the word "cookies" covers all of them.
A first party cookie is set by this website. A third party cookie is set by another company whose service runs on this website, such as Google. A session cookie disappears when you close your browser. A persistent cookie stays until it expires or you delete it.
2. Why We Use Them
We use cookies to keep the website working, to see which pages and trailer models people actually look at, and to measure whether the ads we pay for bring us real quote requests. We do not use cookies to build profiles about your personal life, and we do not sell information collected through cookies.
3. The Cookies We Use
3.1 Strictly Necessary Always active
These make the site function. They cannot be turned off, because without them the pages and forms would not work. They do not track you across other websites.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| trailuxe_consent | Trailuxe (first party, browser storage) | Remembers the cookie choice you made so we do not ask again on every page. | 13 months |
| trailuxe_campana | Trailuxe (first party, browser storage) | Carries the campaign parameters of your first page view across the site so a quote request can be attributed to the right campaign. | Session |
3.2 Analytics Optional
These tell us how many people visit, which pages they read, and where they leave. We look at the totals, not at individuals.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one browser from another so visits can be counted. | 24 months |
| _ga_<container-id> | Google Analytics | Keeps the session state for Google Analytics 4. | 24 months |
| _gid | Google Analytics | Distinguishes browsers for daily reporting. | 24 hours |
| _gat | Google Analytics | Limits how often requests are sent when traffic is heavy. | 1 minute |
3.3 Advertising Optional
These let us measure whether an ad produced a quote request, and let us show ads to people who already visited the site. Turning this category off is also how you opt out of "sharing" for cross context behavioral advertising under state privacy laws.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (conversion linker) | Stores the click information needed to attribute a conversion to an ad. | 90 days |
| _gcl_aw, _gcl_dc | Google Ads | Keeps the click identifier from a Google Ads or Display click. | 90 days |
| IDE, test_cookie | Google (doubleclick.net) | Measures ad performance and enables remarketing on Google's network. | Up to 13 months |
| NID and related Google cookies | Google (google.com) | Set by Google when a Google service loads on the page. Used for ad personalization and security. | Up to 24 months |
Cookie names and durations are set by Google and can change without notice. We review this list at least once a year.
3.4 Tag Management
Google Tag Manager runs on every page. It is a container that loads the tags above according to the consent choice you made. Tag Manager itself does not set cookies that identify you.
4. Google Consent Mode
We use Google Consent Mode so that your choice actually reaches Google instead of only staying in our website. Your choice is translated into four signals:
| Signal | What it controls | Tied to |
|---|---|---|
analytics_storage | Whether Google Analytics may store and read analytics cookies. | Analytics category |
ad_storage | Whether advertising cookies and identifiers may be stored and read. Since June 15, 2026 this signal alone governs what advertising data reaches our Google Ads account. | Advertising category |
ad_user_data | Whether data may be sent to Google for advertising purposes. | Advertising category |
ad_personalization | Whether your data may be used for personalized advertising and remarketing. | Advertising category |
When you deny the advertising category, Google receives no advertising identifiers from your visit, no remarketing audience is built from it, and only aggregate, non identifying pings are sent so that Google can report totals. When you deny analytics, Google Analytics stops storing cookies on your device.
5. How We Ask For Your Choice
This website is aimed at visitors in the United States, where the standard model is opt out rather than opt in. That means:
- On your first visit, a banner appears explaining that we use analytics and advertising cookies, with buttons to accept, to reject the optional ones, or to open the detailed preferences.
- Optional cookies are active while the banner is on screen, unless your browser sends a Global Privacy Control signal, in which case advertising cookies are denied before anything loads.
- The moment you reject, we deny the corresponding Consent Mode signals and the tags stop.
- Your choice is stored for 13 months on that browser, after which we ask again.
- Your choice is per browser and per device. If you use another browser, or clear your browser data, please set it again.
6. Managing Cookies
On this website. Use the Cookie Preferences link, which is in the footer of every page and in the button at the top of this page.
In your browser. Every major browser lets you block or delete cookies. Blocking all cookies will break parts of many websites, including this one.
Directly with Google.
- Ad personalization settings: myadcenter.google.com
- Google Analytics opt out add on: tools.google.com/dlpage/gaoptout
Industry opt out pages. optout.aboutads.info and optout.networkadvertising.org.
7. Global Privacy Control
If your browser or a browser extension sends the Global Privacy Control signal, we read it automatically and treat it as a request to opt out of the sale and sharing of your personal information. Advertising cookies are denied for that browser without you having to click anything, and the banner tells you that we detected the signal. See globalprivacycontrol.org for instructions.
We do not act on the older "Do Not Track" header, because no common standard for it was ever adopted.
8. Other Tracking Technologies
Beyond cookies, this website uses browser local storage to remember your consent choice and your campaign parameters, and it may load fonts from Google Fonts, which receives your IP address in order to deliver the font files. Our pages do not contain email tracking pixels, session recording, heat mapping or social media tracking pixels.
9. Changes To This Policy
We update this page whenever we add or remove a tool that sets cookies, and we review it at least once every twelve months. The date at the top shows the last revision.
10. Contact Us
- Email: sales.nashville@trailuxecompany.com
- Phone: 615 346-4114
- WhatsApp: 615 479-2851
For the wider picture of what we collect and what rights you have, read our Privacy Policy.